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- Meatly and THE PACK make history with Europe’s first cultivated pet food launch
Meatly and THE PACK make history with Europe’s first cultivated pet food launch
Plus, Mosa Meat expands market reach with novel food submission in Switzerland, Juicy Marbles launches plant-based lamb alternative, duckweed gains European Union approval as a Novel Food, and more!
Welcome to this week’s Protein Production Technology International newsletter, where we explore the latest breakthroughs, market shifts, and regulatory updates shaping the future of protein production.
First up, though, for the first time in Europe, a cultivated pet food product has hit the shelves, marking a significant milestone for cellular agriculture. Could this be a stepping stone to broader consumer acceptance of cultivated foods?
Meanwhile, regulatory progress continues, with a novel food submission opening new market opportunities for a cultivated meat company in Switzerland. In the EU, a nutrient-rich aquatic plant has gained approval, expanding the toolbox for sustainable protein sources.
The momentum behind plant-based innovation also remains strong, with a new lamb alternative hitting the market, enhancing the diversity of whole-cut offerings. Research into seaweed’s nutritional potential suggests it could play a greater role in future diets, adding another dimension to sustainable food solutions.
Beyond the science, economic impact is in focus. A new report highlights how one country’s alternative protein sector could contribute billions, reinforcing the industry’s strategic importance. Meanwhile, government investment in another key market underscores a long-term commitment to reshaping the protein landscape.
Consumer attitudes also tell an intriguing story—survey data from Asia reveals strong interest in a cultured seafood delicacy, suggesting that demand for alternative proteins is far from a Western phenomenon.
With regulatory advancements, scientific breakthroughs, and shifting consumer preferences shaping the path ahead, the future of protein production is evolving rapidly. So, where will the next breakthrough come from?
Scroll down to find more about these developments and don’t forget you can follow us on LinkedIn for daily updates and breaking news. In the meantime, we hope you have another incredible week!
